The fact is that search engines are now giving preferential treatment to videos. It is their attempt to provide online shoppers with a better variety of specialized content when searching for our keywords. One company, Forrester Research, reports that compared with standard SEO and social media marketing optimization techniques, a properly submitted (and relevant) video is 50 times more likely to achieve a first-page Google ranking.

In the past, when we searched for a topic, take trust seals, for example, we were provided with relevant articles and news on how they increase a website’s conversion rates. Then came fresh, newly conceived, yet highly related blog posts telling how effective trust seals are at helping websites build high levels of trust with their visitors – turning more of them into valued customers.

After that, the search engines began including pertinent photos about what a trust seal looks like. With the photo, a link would take us right to the business selling the trust seal, making the process clean and convenient.

But photos were given more privileges, in many ways, than most content-driven articles and posts simply because it was different. Search engines were quick to rank relevant photos higher than equally useful content. Few complained as searching become more colorful.

Then YouTube showed up and offered the ability to find out about trust seals by watching a relevant video – much more attention-grabbing and in many cases just as informative as reading an article!

Because of this shift, YouTube is now the second largest search engine, requiring other search engines to modify requirements for reaching the first page in the search to increase the number of videos searchers see when they utilize their services.

Today, search engines are classifying relevant video ahead of photos and most articles and posts, with the intention of making the first page in almost any search topic (including trust seals) an aesthetically pleasing experience for the person searching.

Because of this truth, it is critical that videos become a large part of our social media marketing campaigns. And the quicker we respond to the video tidal wave, the easier it will be to reap the benefits. That’s because, relatively speaking, valuable video is in short supply.

Here are a few things you need to consider when creating a video to increase the SEO value of your daily social media marketing.

First, post quality, relevant video on your website – and place it on the top fold of your home page. This will make the initial contact with online visitors a relaxed, enjoyable, yet informative experience.

Post lots of quality, relevant videos on YouTube and the other dozens of video search engines. But don’t assume that because you have posted there, that you are finished. Submit those videos to other non-video exclusive search engines too, and include the pages that the videos appear on.

Videos are critical today in optimizing social media marketing. But make sure that your video and its pertinent content are properly indexed back to your website rather than to the video platform provider’s website.

In conclusion, the ways that our potential clients are using to find our online products and services are changing. Information about the value of trust seals, for example, is found from articles, posts, pictures, tweets, buzzes, fan pages, and, more and more often, videos.

If we want an easier way for our keywords to enter the hollowed confines of the first page in any search engine, we must include valuable, relevant videos in our social media marketing.