Posts tagged Twitter
How to Graduate from Social Media Optimization University
May 29th
I have four nephews and nieces that just graduated from high school this last week, along with a brother and a three nephews who graduated from college in their respective fields. Graduations make us take a step back and come to grips with what we have done this year vs. what we said we would do this year.
Those of us with businesses associated in one way or the other with the internet are prone to ask ourselves what have we learned this year? What book, manual, program, or system have we uncovered to make this year more successful than last year? Regarding social media optimization, the best school I have found is Building Social Equity 2.0 as taught by Garrett Peirson.
His course in social media optimization doesn’t cost an arm and a leg either. But after searching and learning, and researching all twenty modules of Building Social Equity 2.0, you will have graduated ready to make the changes, updates, and modifications required to be successful in today’s online business world.
Here are a few of the modules Garrett covers to optimize your social media experience:
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Your Social Media Marketing Should Include Creating and Distributing Relevant Videos!
Feb 20th
The fact is that search engines are now giving preferential treatment to videos. It is their attempt to provide online shoppers with a better variety of specialized content when searching for our keywords. One company, Forrester Research, reports that compared with standard SEO and social media marketing optimization techniques, a properly submitted (and relevant) video is 50 times more likely to achieve a first-page Google ranking.
In the past, when we searched for a topic, take trust seals, for example, we were provided with relevant articles and news on how they increase a website’s conversion rates. Then came fresh, newly conceived, yet highly related blog posts telling how effective trust seals are at helping websites build high levels of trust with their visitors – turning more of them into valued customers.
After that, the search engines began including pertinent photos about what a trust seal looks like. With the photo, a link would take us right to the business selling the trust seal, making the process clean and convenient.
But photos were given more privileges, in many ways, than most content-driven articles and posts simply because it was different. Search engines were quick to rank relevant photos higher than equally useful content. Few complained as searching become more colorful.
Then YouTube showed up and offered the ability to find out about trust seals by watching a relevant video – much more attention-grabbing and in many cases just as informative as reading an article!
Social Media Marketing: Changing the face of e-Business
Nov 4th
Anyone who owns a business will tell you how hard it is to continually keep customers interested in your product. And let’s face it, without fresh clientele coming in it’s impossible to turn a profit, let alone keep a business going. How are successful business owners able to keep pulling in customers year after year? Social media marketing is playing a big role in the success of business these days.
The tried and true methods of marketing and advertising still hold plenty of value today. Television, radio, billboards, signs; these are all good ways to get your name and product out to the general public. Using these marketing tools will certainly give you a voice, but this day and age is primarily dominated by one information source: The Internet. Many businesses use the internet for advertising and self-promotion, but the Internet is as varied and diverse as the businesses that use it and methods designed to achieve the desired marketing affect are just as varied and diverse.
Social media marketing is an exciting new approach to generating limitless traffic to your web-based business. Imagine the daily number of people who log onto popular social media websites like: Facebook, Myspace, Twitter, Mybloglog, Technorati, the list goes on.
Everybody hates the ads that appear on many of these sites. This is NOT what social media marketing is about. It’s about being social, about using your personality and interests to build communities that continually reach new clientele and contacts.
Using the popularity and social aspects of these sites can produce unimaginable results when it comes to the number of hits received. This approach allows business owners to connect with like minded people and help build awareness at little or no cost!
Of course social media marketing isn’t just about getting a name out there to the general public; there is a logical aspect to the approach. Extensive research of the most heavily searched key words along with linking accounts and blogs to several different sites is just an example of what goes into the social marketing idea.
Interested? Keep an eye out for more information coming soon!
