Posts tagged trusting relationships
Paying Attention to your Worst Customers
Jul 24th
In Jeff Jarvis’ informative book “What Would Google Do?” he discusses how your worst customer is your best friend. When it comes to online business, the key is to create positive, mutually beneficial relationships with all your customers – even those who have previously experienced you when you might not have been at your best.
Go online and find out what people are saying about you. If you don’t know what people are saying about you, whether it’s good or bad, you won’t have adequate information to either improve or maintain your product line or level of service. If they are upset at you, you will see them blog about it on their own blogs and on several social sites. Complaints are more helpful than disgruntled customers who never buy from you again. At least these people give you a chance to More >
Increasing Customer Service in Facebook, YouTube, Twitter, and Squidoo
Jun 26th
I was at the bank today. There were two or three people behind me, and two tellers. One of the tellers was talking with a customer who had just made a transaction. Although the conversation was personal in nature, not business related, I knew that the teller was patiently and empathetically listening and treating that customer as I would like to be treated.
Twenty seconds later the other teller was ready to service my needs. I noticed that the man behind me became frustrated with the other teller who was listening to her customer. Not more than a minute later, after the customer and teller had parted ways; the guy stomped over and blurted out “Finally! Obviously More >
Social Media Marketing – Pleasing the Right People
Jun 7th
I needed a new printer/copier/fax/scanner today, so I went into an office products store. I bought my machine after getting some great advise from two sales attendants, who also talked me into getting extra ink and the accident-replacement warranty. So you’re saying to yourself, “What does this have to do with social media marketing?” Let me continue.
When I got home, I grabbed the mail and guess what I found. Yep! A discount coupon from the store where I had just purchased my copier. So, after lunch I headed back to the store with my discount coupon. When I arrived, I explained that I had just purchased a copier and had since found the coupon. The attendant remembered me and quickly called for her supervisor and explained my situation. The supervisor said, “They don’t like me doing this, but I’ll take care of you.” A minute later I had my money. So here are a few techniques we can take from this experience and use them in our online Social Media Marketing:
- Help people. Two attendants made sure I was getting the best “bang for More >
Social Media Optimization – We’re all OK!
Jan 6th
In our quest to improve upon how we communicate socially – especially on the internet, it’s beneficial to get to the root of the human transaction.
In his best-selling book, I’m OK, You’re OK, Thomas A. Harris discusses Eric Berne’s thoughts on optimizing our social interactions, stating that the unit of social intercourse is called a transaction.
If two or more people encounter each other … sooner or later one of them will speak, or give some other indication of acknowledging the presence of the other. This is called the transactional stimulus. The other person will then say or do something which is in some way related to the stimulus, and that is called the transactional response.
There are key factors that can assist us in our attempts to ensure that there aren’t any discrepancies between the person responding and the person stimulating. Here are a few:
Listen. Whether we are communicating with our brother, client, vendor, or competitor, we should focus first on what they have to say without concentrating on a response while they are still talking. Otherwise we miss the stimulus.
Build Relationships That Matter Through Social Media Marketing
Nov 24th
No one likes listening to a sales pitch. But everyone wants to know what his or her friend does for a living. Because of this simple truth, online social sites have gained enormous popularity and website owners are growing their businesses significantly without having to pitch their products.
This article describes specific tools that will increase our social equity online. When we follow these guidelines, we will build relationships that will make a difference in our revenue streams as well as in our personal lives.
First, maintain consistent, if not constant interaction with online associates. This is not just about staying neighborly. When shifts in our industries happen, or are about to happen, our online associates will be there to inform us and give us direction. Having close business contacts could potentially save our businesses. Only through steady, positive communication will we create relationships that matter.
Second, ask for help. When we ask for assistance from experts in our field, it improves our relationship with them, it doesn’t diminish it. People love to feel valued. When they see that our intention to learn is genuine, they will respect us for asking, and our social equity with that person will increase. Stopping other activities to give our complete attention to our online peers is a great way to build social equity.
Third, tell them that you
