One of the most important things you can do for your business is put together a comprehensive and well-rounded marketing strategy. Traditional marketing has its place, but there’s a new kid on the block, social networking also know as social media marketing.

Social Networking plays to the unique opportunities offered through the Internet. The social aspect is found in the various websites that are based on social interaction through groups and communities. Sites like,,, and many others give business owners a unique opportunity to interact and communicate with potential customers.

Social networking basics are easy to understand but mastering them can take hours of trial and error. When not utilized properly, they can actually be detrimental to your goals. There are courses that can help you get started and these are highly recommended to those interested in social marketing but not technological experts.

Social marketing at its core is based on a few simple but effective principles that are easily implemented. They are: