Posts tagged Social Media Marketing
Your Social Media Marketing Should Include Creating and Distributing Relevant Videos!
Feb 20th
The fact is that search engines are now giving preferential treatment to videos. It is their attempt to provide online shoppers with a better variety of specialized content when searching for our keywords. One company, Forrester Research, reports that compared with standard SEO and social media marketing optimization techniques, a properly submitted (and relevant) video is 50 times more likely to achieve a first-page Google ranking.
In the past, when we searched for a topic, take trust seals, for example, we were provided with relevant articles and news on how they increase a website’s conversion rates. Then came fresh, newly conceived, yet highly related blog posts telling how effective trust seals are at helping websites build high levels of trust with their visitors – turning more of them into valued customers.
After that, the search engines began including pertinent photos about what a trust seal looks like. With the photo, a link would take us right to the business selling the trust seal, making the process clean and convenient.
But photos were given more privileges, in many ways, than most content-driven articles and posts simply because it was different. Search engines were quick to rank relevant photos higher than equally useful content. Few complained as searching become more colorful.
Then YouTube showed up and offered the ability to find out about trust seals by watching a relevant video – much more attention-grabbing and in many cases just as informative as reading an article!
Because of this shift, YouTube is now the second largest search engine, requiring other search engines to modify requirements for reaching the first page in the search to increase the number of videos searchers see when they utilize their services.
Today, search engines are classifying relevant video ahead of photos and most articles and posts, with the intention of making the first page in almost any search topic (including trust seals) an aesthetically pleasing experience for the person searching.
Because of this truth, it is critical that videos become a large part of our social media marketing campaigns. And the quicker we respond to the video tidal wave, the easier it will be to reap the benefits. That’s because, relatively speaking, valuable video is in short supply.
Here are a few things you need to consider when creating a video to increase the SEO value of your daily social media marketing.
First, post quality, relevant video on your website – and place it on the top fold of your home page. This will make the initial contact with online visitors a relaxed, enjoyable, yet informative experience.
Post lots of quality, relevant videos on YouTube and the other dozens of video search engines. But don’t assume that because you have posted there, that you are finished. Submit those videos to other non-video exclusive search engines too, and include the pages that the videos appear on.
Videos are critical today in optimizing social media marketing. But make sure that your video and its pertinent content are properly indexed back to your website rather than to the video platform provider’s website.
In conclusion, the ways that our potential clients are using to find our online products and services are changing. Information about the value of trust seals, for example, is found from articles, posts, pictures, tweets, buzzes, fan pages, and, more and more often, videos.
If we want an easier way for our keywords to enter the hollowed confines of the first page in any search engine, we must include valuable, relevant videos in our social media marketing.
Combining SEO with Social Media Marketing
Dec 30th
Often, what seems so new and cutting-edge, stems from principles learned long, long ago. Such is the case with the latest trend toward combining social media marketing with search engine optimization.
Thousands of years ago we were all hunters and gatherers. The hunters were sly and fearless. They divided and conquered. The gatherers’ stayed together as a close-knit group and, well, gathered.
The hunters all lived together, and the gatherers all lived together. But the hunters did not live with the gatherers. Each thought the other was odd and inferior.
That is until, as many legends attest,
Can We Afford Not to Market Socially?
Dec 12th
Enjoy this video about social media marketing and the enormous advantages of creating online relationships.
If you aren’t sure about the positive, financially beneficial movement towards the social revolution, check out these facts:
13.9 Billion minutes Facebook users spent on the site in April 2009, a 700% increase from April 2008.
35% of Americans 18 and over used a social networking site in 2008.
95% of business decision makers worldwide use social networks to some extent.
After the video, visit Building Social Equity to learn how to turn your new-found knowledge about building your social equity through social media marketing into sustainable, ever-increasing revenue!
Build Relationships That Matter Through Social Media Marketing
Nov 24th
No one likes listening to a sales pitch. But everyone wants to know what his or her friend does for a living. Because of this simple truth, online social sites have gained enormous popularity and website owners are growing their businesses significantly without having to pitch their products.
This article describes specific tools that will increase our social equity online. When we follow these guidelines, we will build relationships that will make a difference in our revenue streams as well as in our personal lives.
First, maintain consistent, if not constant interaction with online associates. This is not just about staying neighborly. When shifts in our industries happen, or are about to happen, our online associates will be there to inform us and give us direction. Having close business contacts could potentially save our businesses. Only through steady, positive communication will we create relationships that matter.
Second, ask for help. When we ask for assistance from experts in our field, it improves our relationship with them, it doesn’t diminish it. People love to feel valued. When they see that our intention to learn is genuine, they will respect us for asking, and our social equity with that person will increase. Stopping other activities to give our complete attention to our online peers is a great way to build social equity.
Third, tell them that you
Social Networking: The Basics
Nov 5th
One of the most important things you can do for your business is put together a comprehensive and well-rounded marketing strategy. Traditional marketing has its place, but there’s a new kid on the block, social networking also know as social media marketing.
Social Networking plays to the unique opportunities offered through the Internet. The social aspect is found in the various websites that are based on social interaction through groups and communities. Sites like Hubpages.com, Facebook.com, Squidoo.com, Twitter.com and many others give business owners a unique opportunity to interact and communicate with potential customers.
Social networking basics are easy to understand but mastering them can take hours of trial and error. When not utilized properly, they can actually be detrimental to your goals. There are courses that can help you get started and these are highly recommended to those interested in social marketing but not technological experts.
Social marketing at its core is based on a few simple but effective principles that are easily implemented. They are:
Social Media Marketing: Changing the face of e-Business
Nov 4th
Anyone who owns a business will tell you how hard it is to continually keep customers interested in your product. And let’s face it, without fresh clientele coming in it’s impossible to turn a profit, let alone keep a business going. How are successful business owners able to keep pulling in customers year after year? Social media marketing is playing a big role in the success of business these days.
The tried and true methods of marketing and advertising still hold plenty of value today. Television, radio, billboards, signs; these are all good ways to get your name and product out to the general public. Using these marketing tools will certainly give you a voice, but this day and age is primarily dominated by one information source: The Internet. Many businesses use the internet for advertising and self-promotion, but the Internet is as varied and diverse as the businesses that use it and methods designed to achieve the desired marketing affect are just as varied and diverse.
Social media marketing is an exciting new approach to generating limitless traffic to your web-based business. Imagine the daily number of people who log onto popular social media websites like: Facebook, Myspace, Twitter, Mybloglog, Technorati, the list goes on.
Everybody hates the ads that appear on many of these sites. This is NOT what social media marketing is about. It’s about being social, about using your personality and interests to build communities that continually reach new clientele and contacts.
Using the popularity and social aspects of these sites can produce unimaginable results when it comes to the number of hits received. This approach allows business owners to connect with like minded people and help build awareness at little or no cost!
Of course social media marketing isn’t just about getting a name out there to the general public; there is a logical aspect to the approach. Extensive research of the most heavily searched key words along with linking accounts and blogs to several different sites is just an example of what goes into the social marketing idea.
Interested? Keep an eye out for more information coming soon!
