Posts tagged Social Media Marketing
Social Media Marketing Freedom
Jul 5th
In this beautiful, sunny, patriotic time of year, I thought I would write an article about the blessings of freedom, not just in these great United States of America, but in the freedom of the internet as well.
I am grateful for the freedom or social media marketing. Being able to build social equity with consumers, vendors, and even competitors has been a boost to all of us in who work online.
Think of what our world would be like without Google, Facebook, Twitter, or Hubpages! Obviously we had to work at learning how to best utilize these sites, relying on the insight of people like Garrett Pierson (Building Social Equity 2.0) to teach us how to become social media marketers. But when we follow basic techniques, it is sweet how easy it is to do business online.
Along with Garrett’s ideas, here are a few that I have learned along the way:
Share. Don’t just go out there focused on your own needs. Karma is real – and what you give will More >
Increasing Customer Service in Facebook, YouTube, Twitter, and Squidoo
Jun 26th
I was at the bank today. There were two or three people behind me, and two tellers. One of the tellers was talking with a customer who had just made a transaction. Although the conversation was personal in nature, not business related, I knew that the teller was patiently and empathetically listening and treating that customer as I would like to be treated.
Twenty seconds later the other teller was ready to service my needs. I noticed that the man behind me became frustrated with the other teller who was listening to her customer. Not more than a minute later, after the customer and teller had parted ways; the guy stomped over and blurted out “Finally! Obviously More >
How to Graduate from Social Media Optimization University
May 29th
I have four nephews and nieces that just graduated from high school this last week, along with a brother and a three nephews who graduated from college in their respective fields. Graduations make us take a step back and come to grips with what we have done this year vs. what we said we would do this year.
Those of us with businesses associated in one way or the other with the internet are prone to ask ourselves what have we learned this year? What book, manual, program, or system have we uncovered to make this year more successful than last year? Regarding social media optimization, the best school I have found is Building Social Equity 2.0 as taught by Garrett Peirson.
His course in social media optimization doesn’t cost an arm and a leg either. But after searching and learning, and researching all twenty modules of Building Social Equity 2.0, you will have graduated ready to make the changes, updates, and modifications required to be successful in today’s online business world.
Here are a few of the modules Garrett covers to optimize your social media experience:
More >
When it Comes to Successful Social Media Marketing, Learn to Give to Receive
May 15th
There are many techniques and strategies on how to become successful at social media marketing. They vary from utilizing social forums to taking advantage of social sites.
The technique I want to discuss today is one that I learned from Garrett Pierson, one of the pioneers in social media optimization. He also, just hours ago, completed his first marathon! Garrett wrote the book “What Success Takes” and developed the game changing, twenty-module program called Building Social Equity 2.0.
I want to share his simple social media marketing technique. If you want to increase the percentage of clients who open, read, and act upon the emails you send them, you must More >
People Trust People: The Truth about Online Marketing
Apr 3rd
In the grand scheme of online marketing, the catchphrase “People Trust People” is a foundational principle. We trust individual people more than we trust groups of people. For example, government is difficult to trust because of all the groups interested in laws being regulated in ways that best suit their organization. Businesses are difficult to trust because their principal objective is to earn income.
You might respond that politicians make up government and that sales representatives create a businesses’ revenue. However, I would argue that it is when politicians join with other politicians and sales reps join with other sales reps that the waters tend to get a little murky and More >
To Increase Your Social Media Marketing, Think of the Search Engines as Your Customers
Mar 10th
If you want to improve your on-line presence, and all of us involved with social media marketing do, try thinking of the search engines like Bing, Google, and Yahoo as your customers. Imagine that each one of your web pages is a treasure chest, and your customers, the search engines, want to know what is inside of it!
Help search engines open the treasure chests within your website by acting upon the following advice:
- All of your web pages need to link to each other. But don’t make visitors or the search engines make more than two clicks to access every page. One click access is even better. Some web designers mistakenly believe that the more complex each web page is, the more visible it will be to the search engines. This is not true. Your online visitors and Google want their experience on your website to be as simple “flat” as possible. Social media marketing is all about helping others in any way possible. Search engines know how frustrating it is for customers if they have to go through four or five layers to get to where they want to go – and they judge your site accordingly. To find out more about this topic, you can review Google’s downloadable Search Engine Optimization Starter Guide. However, before you leave, here are a few more recommendations you should heed.
- When possible, keep each web page’s address or URL clean and short – without any weird punctuation marks, equal signs, or underscores. Also, make sure you use detailed, relevant keywords in the address that are pertinent to the information on the page. You will lose ground with your attempts to improve social media marketing and the search engines will dock you if your web page’s address has little to do with the actual content on the page itself.
- Name your website. You might overlook the title bar at the top of each browser window, but search engines don’t! Give each page a keyword-driven, concise, title. If you sell knit beanies, for example, don’t title your page “Keep your head warm.” Instead, title it “Hand Knit Beanies.”
- Be as descriptive as possible for the search engines in the descriptive fields as you are finishing the page and getting ready to publish it. Think about this area as the text in a catalog. In order to improve your social media marketing through smart search engine optimization techniques, you must grab the attention of the reader, and the description must be relevant to its web page.
- Include a h1 heading tag to every article. Without an h1 heading tag on each page of your website, search engine crawlers will have trouble understanding your content just as if you would have trouble reading an article that didn’t have a headline.
Your Social Media Marketing Should Include Creating and Distributing Relevant Videos!
Feb 20th
The fact is that search engines are now giving preferential treatment to videos. It is their attempt to provide online shoppers with a better variety of specialized content when searching for our keywords. One company, Forrester Research, reports that compared with standard SEO and social media marketing optimization techniques, a properly submitted (and relevant) video is 50 times more likely to achieve a first-page Google ranking.
In the past, when we searched for a topic, take trust seals, for example, we were provided with relevant articles and news on how they increase a website’s conversion rates. Then came fresh, newly conceived, yet highly related blog posts telling how effective trust seals are at helping websites build high levels of trust with their visitors – turning more of them into valued customers.
After that, the search engines began including pertinent photos about what a trust seal looks like. With the photo, a link would take us right to the business selling the trust seal, making the process clean and convenient.
But photos were given more privileges, in many ways, than most content-driven articles and posts simply because it was different. Search engines were quick to rank relevant photos higher than equally useful content. Few complained as searching become more colorful.
Then YouTube showed up and offered the ability to find out about trust seals by watching a relevant video – much more attention-grabbing and in many cases just as informative as reading an article!
Combining SEO with Social Media Marketing
Dec 30th
Often, what seems so new and cutting-edge, stems from principles learned long, long ago. Such is the case with the latest trend toward combining social media marketing with search engine optimization.
Thousands of years ago we were all hunters and gatherers. The hunters were sly and fearless. They divided and conquered. The gatherers’ stayed together as a close-knit group and, well, gathered.
The hunters all lived together, and the gatherers all lived together. But the hunters did not live with the gatherers. Each thought the other was odd and inferior.
That is until, as many legends attest,
