Posts tagged Online Marketing
Top 10 Strategies to Successful Social Media Marketing
Nov 8th
Social Media Marketing is probably one of the fastest, most wide spread, forms in which communication is growing. Great networking sites such as: Facebook, Twitter, Squidoo, HubPages, and blogging sites. Unfortunately these sites are often not used to the best of their ability for social media marketing because people are simply not informed. Now you will be.
Below are the TOP 10 ways to obtaining success within the Social Media Marketing world. Simply read, absorb, and apply, and you will receive the greatest outcome for your company, product, brand and yourself as you become an efficient communicator in social media marketing.
1. Be Personal– If you want to grow your network of followers with whom you will build trust, personalize your own profile. Do not turn your profile into a billboard for your company and/or product. You should instead be yourself and personalize your profile with a few things that let people get to know you. Be simple and honest. The more they know and trust you, the More >
People Trust People: The Truth about Online Marketing
Apr 3rd
In the grand scheme of online marketing, the catchphrase “People Trust People” is a foundational principle. We trust individual people more than we trust groups of people. For example, government is difficult to trust because of all the groups interested in laws being regulated in ways that best suit their organization. Businesses are difficult to trust because their principal objective is to earn income.
You might respond that politicians make up government and that sales representatives create a businesses’ revenue. However, I would argue that it is when politicians join with other politicians and sales reps join with other sales reps that the waters tend to get a little murky and More >
To Increase Your Social Media Marketing, Think of the Search Engines as Your Customers
Mar 10th
If you want to improve your on-line presence, and all of us involved with social media marketing do, try thinking of the search engines like Bing, Google, and Yahoo as your customers. Imagine that each one of your web pages is a treasure chest, and your customers, the search engines, want to know what is inside of it!
Help search engines open the treasure chests within your website by acting upon the following advice:
- All of your web pages need to link to each other. But don’t make visitors or the search engines make more than two clicks to access every page. One click access is even better. Some web designers mistakenly believe that the more complex each web page is, the more visible it will be to the search engines. This is not true. Your online visitors and Google want their experience on your website to be as simple “flat” as possible. Social media marketing is all about helping others in any way possible. Search engines know how frustrating it is for customers if they have to go through four or five layers to get to where they want to go – and they judge your site accordingly. To find out more about this topic, you can review Google’s downloadable Search Engine Optimization Starter Guide. However, before you leave, here are a few more recommendations you should heed.
- When possible, keep each web page’s address or URL clean and short – without any weird punctuation marks, equal signs, or underscores. Also, make sure you use detailed, relevant keywords in the address that are pertinent to the information on the page. You will lose ground with your attempts to improve social media marketing and the search engines will dock you if your web page’s address has little to do with the actual content on the page itself.
- Name your website. You might overlook the title bar at the top of each browser window, but search engines don’t! Give each page a keyword-driven, concise, title. If you sell knit beanies, for example, don’t title your page “Keep your head warm.” Instead, title it “Hand Knit Beanies.”
- Be as descriptive as possible for the search engines in the descriptive fields as you are finishing the page and getting ready to publish it. Think about this area as the text in a catalog. In order to improve your social media marketing through smart search engine optimization techniques, you must grab the attention of the reader, and the description must be relevant to its web page.
- Include a h1 heading tag to every article. Without an h1 heading tag on each page of your website, search engine crawlers will have trouble understanding your content just as if you would have trouble reading an article that didn’t have a headline.
From Good To Great Social Media Marketing
Feb 9th
If Jim Collins (author of the bestselling book Good to Great) is right, and “greatness is largely a matter of conscious choice,” then all website owners can, theoretically, become great at social media marketing.
Good companies do a few things right. Great companies do all of the important things right. Let’s review a few of the important areas of the book, as they pertain to social media marketing greatness.
The book talks about making sure we have the right person in the right spot. If we have good people working with us, find out what they’re good at and have them focus their energies in that area. Don’t fire an intelligent, hard worker with a great attitude just because she isn’t performing in the area you chose for her to work. Find an area where she is More >
Combining SEO with Social Media Marketing
Dec 30th
Often, what seems so new and cutting-edge, stems from principles learned long, long ago. Such is the case with the latest trend toward combining social media marketing with search engine optimization.
Thousands of years ago we were all hunters and gatherers. The hunters were sly and fearless. They divided and conquered. The gatherers’ stayed together as a close-knit group and, well, gathered.
The hunters all lived together, and the gatherers all lived together. But the hunters did not live with the gatherers. Each thought the other was odd and inferior.
That is until, as many legends attest,
Welcome to Social Marketing Live
Nov 3rd
Wanted to welcome everyone to Social Marketing Live where you can learn about Social Networking, Social Media, Online Marketing, SEO (Search Engine Optimization) training courses. Social Marketing Courses are a dime a dozen these days and that is why it is important you find the best training classes and course.
In this blog you will learn the following:
- What is Social Media?
- How can Social Networking help my business?
- Is there a good Social Marketing Course out there?
- How much time should I spend with SEO and Social Media Marketing?
These are just some of the online marketing topics that we will cover here at Social Marketing Live. If you have any questions ever about any of the above topics feel free to comment below the article posts!
