Posts tagged Online Marketing Tips
Increasing Customer Service in Facebook, YouTube, Twitter, and Squidoo
Jun 26th
I was at the bank today. There were two or three people behind me, and two tellers. One of the tellers was talking with a customer who had just made a transaction. Although the conversation was personal in nature, not business related, I knew that the teller was patiently and empathetically listening and treating that customer as I would like to be treated.
Twenty seconds later the other teller was ready to service my needs. I noticed that the man behind me became frustrated with the other teller who was listening to her customer. Not more than a minute later, after the customer and teller had parted ways; the guy stomped over and blurted out “Finally! Obviously More >
Social Media Marketing – Pleasing the Right People
Jun 7th
I needed a new printer/copier/fax/scanner today, so I went into an office products store. I bought my machine after getting some great advise from two sales attendants, who also talked me into getting extra ink and the accident-replacement warranty. So you’re saying to yourself, “What does this have to do with social media marketing?” Let me continue.
When I got home, I grabbed the mail and guess what I found. Yep! A discount coupon from the store where I had just purchased my copier. So, after lunch I headed back to the store with my discount coupon. When I arrived, I explained that I had just purchased a copier and had since found the coupon. The attendant remembered me and quickly called for her supervisor and explained my situation. The supervisor said, “They don’t like me doing this, but I’ll take care of you.” A minute later I had my money. So here are a few techniques we can take from this experience and use them in our online Social Media Marketing:
- Help people. Two attendants made sure I was getting the best “bang for More >
When it Comes to Successful Social Media Marketing, Learn to Give to Receive
May 15th
There are many techniques and strategies on how to become successful at social media marketing. They vary from utilizing social forums to taking advantage of social sites.
The technique I want to discuss today is one that I learned from Garrett Pierson, one of the pioneers in social media optimization. He also, just hours ago, completed his first marathon! Garrett wrote the book “What Success Takes” and developed the game changing, twenty-module program called Building Social Equity 2.0.
I want to share his simple social media marketing technique. If you want to increase the percentage of clients who open, read, and act upon the emails you send them, you must More >
People Trust People: The Truth about Online Marketing
Apr 3rd
In the grand scheme of online marketing, the catchphrase “People Trust People” is a foundational principle. We trust individual people more than we trust groups of people. For example, government is difficult to trust because of all the groups interested in laws being regulated in ways that best suit their organization. Businesses are difficult to trust because their principal objective is to earn income.
You might respond that politicians make up government and that sales representatives create a businesses’ revenue. However, I would argue that it is when politicians join with other politicians and sales reps join with other sales reps that the waters tend to get a little murky and More >
