Posts tagged learn to market socially
Increasing Customer Service in Facebook, YouTube, Twitter, and Squidoo
Jun 26th
I was at the bank today. There were two or three people behind me, and two tellers. One of the tellers was talking with a customer who had just made a transaction. Although the conversation was personal in nature, not business related, I knew that the teller was patiently and empathetically listening and treating that customer as I would like to be treated.
Twenty seconds later the other teller was ready to service my needs. I noticed that the man behind me became frustrated with the other teller who was listening to her customer. Not more than a minute later, after the customer and teller had parted ways; the guy stomped over and blurted out “Finally! Obviously More >
How to Graduate from Social Media Optimization University
May 29th
I have four nephews and nieces that just graduated from high school this last week, along with a brother and a three nephews who graduated from college in their respective fields. Graduations make us take a step back and come to grips with what we have done this year vs. what we said we would do this year.
Those of us with businesses associated in one way or the other with the internet are prone to ask ourselves what have we learned this year? What book, manual, program, or system have we uncovered to make this year more successful than last year? Regarding social media optimization, the best school I have found is Building Social Equity 2.0 as taught by Garrett Peirson.
His course in social media optimization doesn’t cost an arm and a leg either. But after searching and learning, and researching all twenty modules of Building Social Equity 2.0, you will have graduated ready to make the changes, updates, and modifications required to be successful in today’s online business world.
Here are a few of the modules Garrett covers to optimize your social media experience:
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When it Comes to Successful Social Media Marketing, Learn to Give to Receive
May 15th
There are many techniques and strategies on how to become successful at social media marketing. They vary from utilizing social forums to taking advantage of social sites.
The technique I want to discuss today is one that I learned from Garrett Pierson, one of the pioneers in social media optimization. He also, just hours ago, completed his first marathon! Garrett wrote the book “What Success Takes” and developed the game changing, twenty-module program called Building Social Equity 2.0.
I want to share his simple social media marketing technique. If you want to increase the percentage of clients who open, read, and act upon the emails you send them, you must More >
People Trust People: The Truth about Online Marketing
Apr 3rd
In the grand scheme of online marketing, the catchphrase “People Trust People” is a foundational principle. We trust individual people more than we trust groups of people. For example, government is difficult to trust because of all the groups interested in laws being regulated in ways that best suit their organization. Businesses are difficult to trust because their principal objective is to earn income.
You might respond that politicians make up government and that sales representatives create a businesses’ revenue. However, I would argue that it is when politicians join with other politicians and sales reps join with other sales reps that the waters tend to get a little murky and More >
Your Social Media Marketing Should Include Creating and Distributing Relevant Videos!
Feb 20th
The fact is that search engines are now giving preferential treatment to videos. It is their attempt to provide online shoppers with a better variety of specialized content when searching for our keywords. One company, Forrester Research, reports that compared with standard SEO and social media marketing optimization techniques, a properly submitted (and relevant) video is 50 times more likely to achieve a first-page Google ranking.
In the past, when we searched for a topic, take trust seals, for example, we were provided with relevant articles and news on how they increase a website’s conversion rates. Then came fresh, newly conceived, yet highly related blog posts telling how effective trust seals are at helping websites build high levels of trust with their visitors – turning more of them into valued customers.
After that, the search engines began including pertinent photos about what a trust seal looks like. With the photo, a link would take us right to the business selling the trust seal, making the process clean and convenient.
But photos were given more privileges, in many ways, than most content-driven articles and posts simply because it was different. Search engines were quick to rank relevant photos higher than equally useful content. Few complained as searching become more colorful.
Then YouTube showed up and offered the ability to find out about trust seals by watching a relevant video – much more attention-grabbing and in many cases just as informative as reading an article!
Social Media Optimization – We’re all OK!
Jan 6th
In our quest to improve upon how we communicate socially – especially on the internet, it’s beneficial to get to the root of the human transaction.
In his best-selling book, I’m OK, You’re OK, Thomas A. Harris discusses Eric Berne’s thoughts on optimizing our social interactions, stating that the unit of social intercourse is called a transaction.
If two or more people encounter each other … sooner or later one of them will speak, or give some other indication of acknowledging the presence of the other. This is called the transactional stimulus. The other person will then say or do something which is in some way related to the stimulus, and that is called the transactional response.
There are key factors that can assist us in our attempts to ensure that there aren’t any discrepancies between the person responding and the person stimulating. Here are a few:
Listen. Whether we are communicating with our brother, client, vendor, or competitor, we should focus first on what they have to say without concentrating on a response while they are still talking. Otherwise we miss the stimulus.
Combining SEO with Social Media Marketing
Dec 30th
Often, what seems so new and cutting-edge, stems from principles learned long, long ago. Such is the case with the latest trend toward combining social media marketing with search engine optimization.
Thousands of years ago we were all hunters and gatherers. The hunters were sly and fearless. They divided and conquered. The gatherers’ stayed together as a close-knit group and, well, gathered.
The hunters all lived together, and the gatherers all lived together. But the hunters did not live with the gatherers. Each thought the other was odd and inferior.
That is until, as many legends attest,
Can We Afford Not to Market Socially?
Dec 12th
Enjoy this video about social media marketing and the enormous advantages of creating online relationships.
If you aren’t sure about the positive, financially beneficial movement towards the social revolution, check out these facts:
13.9 Billion minutes Facebook users spent on the site in April 2009, a 700% increase from April 2008.
35% of Americans 18 and over used a social networking site in 2008.
95% of business decision makers worldwide use social networks to some extent.
After the video, visit Building Social Equity to learn how to turn your new-found knowledge about building your social equity through social media marketing into sustainable, ever-increasing revenue!
