Posts tagged Facebook.com
Paying Attention to your Worst Customers
Jul 24th
In Jeff Jarvis’ informative book “What Would Google Do?” he discusses how your worst customer is your best friend. When it comes to online business, the key is to create positive, mutually beneficial relationships with all your customers – even those who have previously experienced you when you might not have been at your best.
Go online and find out what people are saying about you. If you don’t know what people are saying about you, whether it’s good or bad, you won’t have adequate information to either improve or maintain your product line or level of service. If they are upset at you, you will see them blog about it on their own blogs and on several social sites. Complaints are more helpful than disgruntled customers who never buy from you again. At least these people give you a chance to More >
Increasing Customer Service in Facebook, YouTube, Twitter, and Squidoo
Jun 26th
I was at the bank today. There were two or three people behind me, and two tellers. One of the tellers was talking with a customer who had just made a transaction. Although the conversation was personal in nature, not business related, I knew that the teller was patiently and empathetically listening and treating that customer as I would like to be treated.
Twenty seconds later the other teller was ready to service my needs. I noticed that the man behind me became frustrated with the other teller who was listening to her customer. Not more than a minute later, after the customer and teller had parted ways; the guy stomped over and blurted out “Finally! Obviously More >
Social Networking: The Basics
Nov 5th
One of the most important things you can do for your business is put together a comprehensive and well-rounded marketing strategy. Traditional marketing has its place, but there’s a new kid on the block, social networking also know as social media marketing.
Social Networking plays to the unique opportunities offered through the Internet. The social aspect is found in the various websites that are based on social interaction through groups and communities. Sites like Hubpages.com, Facebook.com, Squidoo.com, Twitter.com and many others give business owners a unique opportunity to interact and communicate with potential customers.
Social networking basics are easy to understand but mastering them can take hours of trial and error. When not utilized properly, they can actually be detrimental to your goals. There are courses that can help you get started and these are highly recommended to those interested in social marketing but not technological experts.
Social marketing at its core is based on a few simple but effective principles that are easily implemented. They are:
