Posts tagged Customers

The Best Ways to Build Social Equity

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Building Social equity is simply connecting to those around you, in both a business and social aspect.  The best way to do that is by using sites that nearly everyone goes on: Facebook, Twitter, Skype, Squidoo, LinkedIn, Hubpages, StumbleUpon, My Blog Log, Google, Ask, Yahoo, Bing, and You Tube. These are just a few of the many popular social equity sites, but once you get on them, there is no doubt that you’ll be known.

To give you the right guidance to know how to accomplish building great social equity, Steps are laid out below, (more…)

Paying Attention to your Worst Customers

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In Jeff Jarvis’ informative book “What Would Google Do?” he discusses how your worst customer is your best friend. When it comes to online business, the key is to create positive, mutually beneficial relationships with all your customers – even those who have previously experienced you when you might not have been at your best.

Go online and find out what people are saying about you. If you don’t know what people are saying about you, whether it’s good or bad, you won’t have adequate information to either improve or maintain your product line or level of service. If they are upset at you, you will see them blog about it on their own blogs and on several social sites. Complaints are more helpful than disgruntled customers who never buy from you again. At least these people give you a chance to (more…)

Social Media Marketing – Pleasing the Right People

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I needed a new printer/copier/fax/scanner today, so I went into an office products store. I bought my machine after getting some great advise from two sales attendants, who also talked me into getting extra ink and the accident-replacement warranty. So you’re saying to yourself, “What does this have to do with social media marketing?” Let me continue.

When I got home, I grabbed the mail and guess what I found. Yep! A discount coupon from the store where I had just purchased my copier. So, after lunch I headed back to the store with my discount coupon. When I arrived, I explained that I had just purchased a copier and had since found the coupon. The attendant remembered me and quickly called for her supervisor and explained my situation. The supervisor said, “They don’t like me doing this, but I’ll take care of you.” A minute later I had my money. So here are a few techniques we can take from this experience and use them in our online Social Media Marketing:

  1. Help people. Two attendants made sure I was getting the best “bang for (more…)

Feedback Survey Software

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How much time should you dedicate toward constructing your feedback survey? The simplest answer is, a lot. Thinking through the kind of information that you want to get out of your customers and website visitors is essential to the process. A good customer feedback survey has to meet numerous criteria. Let’s take a moment and examine a few.

Asking the right questions is obviously critically important to the success of your feedback survey. A feedback survey is really only as good as the questions that it asks. But simply asking the questions that you want answered is really not enough to get the job done.

Your feedback survey should be loaded with questions that are written and conceived in such a fashion that they extract the most amount of information possible, but do so in a quick and user-friendly manner. You want your customers and website users to have a feedback survey in front of them that is purposefully created with a sharp and precise end goal in mind. This goal is learning as much as possible in the fewest number of questions.

Keeping your feedback survey short, but expertly crafted and laser focused, is vital in creating a successful feedback survey. While the experts will create an elegantly designed feedback survey for you, it is important that you think about what you what to know the most from your customers.

Creating a list of the most desirable information that you wish to glean from your clients is an excellent place to start. In this way, you will orient your thinking toward what you wish your targeted feedback survey to accomplish.

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