Posts tagged building social equity
Paying Attention to your Worst Customers
Jul 24th
In Jeff Jarvis’ informative book “What Would Google Do?” he discusses how your worst customer is your best friend. When it comes to online business, the key is to create positive, mutually beneficial relationships with all your customers – even those who have previously experienced you when you might not have been at your best.
Go online and find out what people are saying about you. If you don’t know what people are saying about you, whether it’s good or bad, you won’t have adequate information to either improve or maintain your product line or level of service. If they are upset at you, you will see them blog about it on their own blogs and on several social sites. Complaints are more helpful than disgruntled customers who never buy from you again. At least these people give you a chance to More >
Social Media Marketing Freedom
Jul 5th
In this beautiful, sunny, patriotic time of year, I thought I would write an article about the blessings of freedom, not just in these great United States of America, but in the freedom of the internet as well.
I am grateful for the freedom or social media marketing. Being able to build social equity with consumers, vendors, and even competitors has been a boost to all of us in who work online.
Think of what our world would be like without Google, Facebook, Twitter, or Hubpages! Obviously we had to work at learning how to best utilize these sites, relying on the insight of people like Garrett Pierson (Building Social Equity 2.0) to teach us how to become social media marketers. But when we follow basic techniques, it is sweet how easy it is to do business online.
Along with Garrett’s ideas, here are a few that I have learned along the way:
Share. Don’t just go out there focused on your own needs. Karma is real – and what you give will More >
Increasing Customer Service in Facebook, YouTube, Twitter, and Squidoo
Jun 26th
I was at the bank today. There were two or three people behind me, and two tellers. One of the tellers was talking with a customer who had just made a transaction. Although the conversation was personal in nature, not business related, I knew that the teller was patiently and empathetically listening and treating that customer as I would like to be treated.
Twenty seconds later the other teller was ready to service my needs. I noticed that the man behind me became frustrated with the other teller who was listening to her customer. Not more than a minute later, after the customer and teller had parted ways; the guy stomped over and blurted out “Finally! Obviously More >
Social Media Marketing – Pleasing the Right People
Jun 7th
I needed a new printer/copier/fax/scanner today, so I went into an office products store. I bought my machine after getting some great advise from two sales attendants, who also talked me into getting extra ink and the accident-replacement warranty. So you’re saying to yourself, “What does this have to do with social media marketing?” Let me continue.
When I got home, I grabbed the mail and guess what I found. Yep! A discount coupon from the store where I had just purchased my copier. So, after lunch I headed back to the store with my discount coupon. When I arrived, I explained that I had just purchased a copier and had since found the coupon. The attendant remembered me and quickly called for her supervisor and explained my situation. The supervisor said, “They don’t like me doing this, but I’ll take care of you.” A minute later I had my money. So here are a few techniques we can take from this experience and use them in our online Social Media Marketing:
- Help people. Two attendants made sure I was getting the best “bang for More >
How to Graduate from Social Media Optimization University
May 29th
I have four nephews and nieces that just graduated from high school this last week, along with a brother and a three nephews who graduated from college in their respective fields. Graduations make us take a step back and come to grips with what we have done this year vs. what we said we would do this year.
Those of us with businesses associated in one way or the other with the internet are prone to ask ourselves what have we learned this year? What book, manual, program, or system have we uncovered to make this year more successful than last year? Regarding social media optimization, the best school I have found is Building Social Equity 2.0 as taught by Garrett Peirson.
His course in social media optimization doesn’t cost an arm and a leg either. But after searching and learning, and researching all twenty modules of Building Social Equity 2.0, you will have graduated ready to make the changes, updates, and modifications required to be successful in today’s online business world.
Here are a few of the modules Garrett covers to optimize your social media experience:
More >
When it Comes to Successful Social Media Marketing, Learn to Give to Receive
May 15th
There are many techniques and strategies on how to become successful at social media marketing. They vary from utilizing social forums to taking advantage of social sites.
The technique I want to discuss today is one that I learned from Garrett Pierson, one of the pioneers in social media optimization. He also, just hours ago, completed his first marathon! Garrett wrote the book “What Success Takes” and developed the game changing, twenty-module program called Building Social Equity 2.0.
I want to share his simple social media marketing technique. If you want to increase the percentage of clients who open, read, and act upon the emails you send them, you must More >
People Trust People: The Truth about Online Marketing
Apr 3rd
In the grand scheme of online marketing, the catchphrase “People Trust People” is a foundational principle. We trust individual people more than we trust groups of people. For example, government is difficult to trust because of all the groups interested in laws being regulated in ways that best suit their organization. Businesses are difficult to trust because their principal objective is to earn income.
You might respond that politicians make up government and that sales representatives create a businesses’ revenue. However, I would argue that it is when politicians join with other politicians and sales reps join with other sales reps that the waters tend to get a little murky and More >
To Increase Your Social Media Marketing, Think of the Search Engines as Your Customers
Mar 10th
If you want to improve your on-line presence, and all of us involved with social media marketing do, try thinking of the search engines like Bing, Google, and Yahoo as your customers. Imagine that each one of your web pages is a treasure chest, and your customers, the search engines, want to know what is inside of it!
Help search engines open the treasure chests within your website by acting upon the following advice:
- All of your web pages need to link to each other. But don’t make visitors or the search engines make more than two clicks to access every page. One click access is even better. Some web designers mistakenly believe that the more complex each web page is, the more visible it will be to the search engines. This is not true. Your online visitors and Google want their experience on your website to be as simple “flat” as possible. Social media marketing is all about helping others in any way possible. Search engines know how frustrating it is for customers if they have to go through four or five layers to get to where they want to go – and they judge your site accordingly. To find out more about this topic, you can review Google’s downloadable Search Engine Optimization Starter Guide. However, before you leave, here are a few more recommendations you should heed.
- When possible, keep each web page’s address or URL clean and short – without any weird punctuation marks, equal signs, or underscores. Also, make sure you use detailed, relevant keywords in the address that are pertinent to the information on the page. You will lose ground with your attempts to improve social media marketing and the search engines will dock you if your web page’s address has little to do with the actual content on the page itself.
- Name your website. You might overlook the title bar at the top of each browser window, but search engines don’t! Give each page a keyword-driven, concise, title. If you sell knit beanies, for example, don’t title your page “Keep your head warm.” Instead, title it “Hand Knit Beanies.”
- Be as descriptive as possible for the search engines in the descriptive fields as you are finishing the page and getting ready to publish it. Think about this area as the text in a catalog. In order to improve your social media marketing through smart search engine optimization techniques, you must grab the attention of the reader, and the description must be relevant to its web page.
- Include a h1 heading tag to every article. Without an h1 heading tag on each page of your website, search engine crawlers will have trouble understanding your content just as if you would have trouble reading an article that didn’t have a headline.
