There are a lot of different ways that business owners can build social equity online. I want to share with you some of the best ways to build social equity online.

Utilize social sites like Facebook, twitter, Squidoo, Hubpages, and Dropjack to not only meet business owners and aficionados in your industry, but also to display your own brand, ideas, and products. To be effective, find out what your competition is doing by following what they are promoting or writing about in places like and wikipedia.

There are hundreds of social media and social media marketing sites that can help you connect with virtually every industry.

Garrett Pierson’s “Building Social Equity” will give you all the information you need to not only view what others in your arena are doing, or planning to do, but it will also teach you how to share with the rest of the world what you are doing and planning to do. A facebook fan page, for example, can create a ton of positive social awareness. Have a campaign that is entertaining to your demographics and you will be successful.

Remember, in social media marketing, it is more about building loyal owner/consumer relationship that want to buy what you are selling because they know you and feel comfortable with you, than it is for you to use a social media site to try to sell them something. Use pages on your own website for selling your products and services!

Once you understand how to build social equity, through Garrett’s compact yet comprehensive guide to understanding and utilizing social media sites for industry awareness and to promote your idealology and mission, you will have online consumers anxiously clicking on the link that will take them to your website.