That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is more effective than verbosity. This came straight from Wiki dictionary, and I agree that at times, less is more. However, when it comes to social media marketing, less is less and more is more!
Today I was reviewing Garrett Pierson’s Building Social Equity 2.0 when I realized that understanding how to access Facebook and Twitter isn’t enough. There are twenty modules to increase our social marketing skills – not two!
Sites like Weebly, Scribd, gather, Zimbo, Hubpages and Squidoo are just the tip of the iceberg! Technorati and StumbleUpon are also valuable sites to increase our visibility and the recognition of not just our brand, but also our products and services. And there’s more!
Think of the value of LinkedIn, for example. Your social marketing equity can go through the roof by joining with other professionals who have similar interests to you! First you’re linked with three or four other e-commerce or business entrepreneurs, but before long, you’ll have three or four thousand.
So, say you send an article about a sale you are having on your fantastic product or service to your facebook fan page. That’s great! If you and your friends have lots of friends, you can attract a lot of attention that way. Many successful social media marketing campaigns have done incredibly well on facebook.
You see, I’m not saying you don’t use facebook, I’m saying that you should also look at combining tons of other social media sites to your advertising campaigns! Garrett Pierson’s Building Social Equity 2.0 can give you the tools to not only find those additional social sites, but also key and specific tools on how to best take advantage of those sites!
How about ezine articles or PR web? Those sites are made for people who are looking for specific products or services or information. If you don’t give online consumers what they are looking for where they are looking for it, your competitors will.
Social media marketing is about finding people who don’t know how to find you, they just know what they need. If your business is among the list of options available when they type in keywords that relate to your site, chances are that they will visit your site and purchase your products or services.
So visit social media marketing sites like FeedBurner, MyBlogLog, reddit, and del.icio.us. Open a WordPress Blog and start writing articles for it. The key, remember, is to take advantage of as many opportunities as you can to reach as many potential clients or consumers as you can.
Although the archetect Ludwig Mies van der Rohe, a minimalism, coined the phrase, “less is more”, it’s hard to think that even he believed it was true. He not only never shorted his name to just “Lud”, but also left us all five of his names for us to try to remember.
Sure, a short story is more convenient than a novel, and as Ludwig noted, a picture is worth a thousand words, but when it comes to social media marketing, more is more!