Social Networking
Social Media Optimization – We’re all OK!
Jan 6th
In our quest to improve upon how we communicate socially – especially on the internet, it’s beneficial to get to the root of the human transaction.
In his best-selling book, I’m OK, You’re OK, Thomas A. Harris discusses Eric Berne’s thoughts on optimizing our social interactions, stating that the unit of social intercourse is called a transaction.
If two or more people encounter each other … sooner or later one of them will speak, or give some other indication of acknowledging the presence of the other. This is called the transactional stimulus. The other person will then say or do something which is in some way related to the stimulus, and that is called the transactional response.
There are key factors that can assist us in our attempts to ensure that there aren’t any discrepancies between the person responding and the person stimulating. Here are a few:
Listen. Whether we are communicating with our brother, client, vendor, or competitor, we should focus first on what they have to say without concentrating on a response while they are still talking. Otherwise we miss the stimulus.
Can We Afford Not to Market Socially?
Dec 12th
Enjoy this video about social media marketing and the enormous advantages of creating online relationships.
If you aren’t sure about the positive, financially beneficial movement towards the social revolution, check out these facts:
13.9 Billion minutes Facebook users spent on the site in April 2009, a 700% increase from April 2008.
35% of Americans 18 and over used a social networking site in 2008.
95% of business decision makers worldwide use social networks to some extent.
After the video, visit Building Social Equity to learn how to turn your new-found knowledge about building your social equity through social media marketing into sustainable, ever-increasing revenue!
Social Networking: The Basics
Nov 5th
One of the most important things you can do for your business is put together a comprehensive and well-rounded marketing strategy. Traditional marketing has its place, but there’s a new kid on the block, social networking also know as social media marketing.
Social Networking plays to the unique opportunities offered through the Internet. The social aspect is found in the various websites that are based on social interaction through groups and communities. Sites like Hubpages.com, Facebook.com, Squidoo.com, Twitter.com and many others give business owners a unique opportunity to interact and communicate with potential customers.
Social networking basics are easy to understand but mastering them can take hours of trial and error. When not utilized properly, they can actually be detrimental to your goals. There are courses that can help you get started and these are highly recommended to those interested in social marketing but not technological experts.
Social marketing at its core is based on a few simple but effective principles that are easily implemented. They are:
