Effective Business Strategies
Paying Attention to your Worst Customers
Jul 24th
In Jeff Jarvis’ informative book “What Would Google Do?” he discusses how your worst customer is your best friend. When it comes to online business, the key is to create positive, mutually beneficial relationships with all your customers – even those who have previously experienced you when you might not have been at your best.
Go online and find out what people are saying about you. If you don’t know what people are saying about you, whether it’s good or bad, you won’t have adequate information to either improve or maintain your product line or level of service. If they are upset at you, you will see them blog about it on their own blogs and on several social sites. Complaints are more helpful than disgruntled customers who never buy from you again. At least these people give you a chance to More >
With Social Media Marketing, More is More
Jul 13th
That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is more effective than verbosity. This came straight from Wiki dictionary, and I agree that at times, less is more. However, when it comes to social media marketing, less is less and more is more!
Today I was reviewing Garrett Pierson’s Building Social Equity 2.0 when I realized that understanding how to access Facebook and Twitter isn’t enough. There are twenty modules to increase our social marketing skills – not two!
Sites like Weebly, Scribd, gather, Zimbo, Hubpages and Squidoo are just the tip of the iceberg! Technorati and More >
Increasing Customer Service in Facebook, YouTube, Twitter, and Squidoo
Jun 26th
I was at the bank today. There were two or three people behind me, and two tellers. One of the tellers was talking with a customer who had just made a transaction. Although the conversation was personal in nature, not business related, I knew that the teller was patiently and empathetically listening and treating that customer as I would like to be treated.
Twenty seconds later the other teller was ready to service my needs. I noticed that the man behind me became frustrated with the other teller who was listening to her customer. Not more than a minute later, after the customer and teller had parted ways; the guy stomped over and blurted out “Finally! Obviously More >
Social Media Marketing – Pleasing the Right People
Jun 7th
I needed a new printer/copier/fax/scanner today, so I went into an office products store. I bought my machine after getting some great advise from two sales attendants, who also talked me into getting extra ink and the accident-replacement warranty. So you’re saying to yourself, “What does this have to do with social media marketing?” Let me continue.
When I got home, I grabbed the mail and guess what I found. Yep! A discount coupon from the store where I had just purchased my copier. So, after lunch I headed back to the store with my discount coupon. When I arrived, I explained that I had just purchased a copier and had since found the coupon. The attendant remembered me and quickly called for her supervisor and explained my situation. The supervisor said, “They don’t like me doing this, but I’ll take care of you.” A minute later I had my money. So here are a few techniques we can take from this experience and use them in our online Social Media Marketing:
- Help people. Two attendants made sure I was getting the best “bang for More >
How to Graduate from Social Media Optimization University
May 29th
I have four nephews and nieces that just graduated from high school this last week, along with a brother and a three nephews who graduated from college in their respective fields. Graduations make us take a step back and come to grips with what we have done this year vs. what we said we would do this year.
Those of us with businesses associated in one way or the other with the internet are prone to ask ourselves what have we learned this year? What book, manual, program, or system have we uncovered to make this year more successful than last year? Regarding social media optimization, the best school I have found is Building Social Equity 2.0 as taught by Garrett Peirson.
His course in social media optimization doesn’t cost an arm and a leg either. But after searching and learning, and researching all twenty modules of Building Social Equity 2.0, you will have graduated ready to make the changes, updates, and modifications required to be successful in today’s online business world.
Here are a few of the modules Garrett covers to optimize your social media experience:
More >
When it Comes to Successful Social Media Marketing, Learn to Give to Receive
May 15th
There are many techniques and strategies on how to become successful at social media marketing. They vary from utilizing social forums to taking advantage of social sites.
The technique I want to discuss today is one that I learned from Garrett Pierson, one of the pioneers in social media optimization. He also, just hours ago, completed his first marathon! Garrett wrote the book “What Success Takes” and developed the game changing, twenty-module program called Building Social Equity 2.0.
I want to share his simple social media marketing technique. If you want to increase the percentage of clients who open, read, and act upon the emails you send them, you must More >
People Trust People: The Truth about Online Marketing
Apr 3rd
In the grand scheme of online marketing, the catchphrase “People Trust People” is a foundational principle. We trust individual people more than we trust groups of people. For example, government is difficult to trust because of all the groups interested in laws being regulated in ways that best suit their organization. Businesses are difficult to trust because their principal objective is to earn income.
You might respond that politicians make up government and that sales representatives create a businesses’ revenue. However, I would argue that it is when politicians join with other politicians and sales reps join with other sales reps that the waters tend to get a little murky and More >
From Good To Great Social Media Marketing
Feb 9th
If Jim Collins (author of the bestselling book Good to Great) is right, and “greatness is largely a matter of conscious choice,” then all website owners can, theoretically, become great at social media marketing.
Good companies do a few things right. Great companies do all of the important things right. Let’s review a few of the important areas of the book, as they pertain to social media marketing greatness.
The book talks about making sure we have the right person in the right spot. If we have good people working with us, find out what they’re good at and have them focus their energies in that area. Don’t fire an intelligent, hard worker with a great attitude just because she isn’t performing in the area you chose for her to work. Find an area where she is More >
